Every company has some collection of core values they work around or think they follow. These values are created either by the company founders as part of the company creation or by a marketing team to help make the company look more attractive to clients. In either case a disconnect can develop between these core values and the way the company actually works.
In the case of founder defined values, what was once true with a few employees may not be accurate with many. No doubt, they are still followed to some extent but as with anything, with growth comes change.
Marketing defined values may not have any relation to the company's internal operations. They are a public relations tool designed to increase sales. These type of values are focused on obtaining new clients and feeding the company's bottom line.
At Spheric our company core values were founder created (Dan Martell, Adam MacDonald, Cory Schop, Myself). They were built around how we were running and wanted to continue to run the business. Their focus was around bootstrapping, getting involved, and encouraging innovation. These all continue to be true today, but at the same time they are true to almost all smaller companies and startups just because of their nature.
As Spheric has grown in maturity it has become clear that these values are just the way we work regardless if they are written out or publicized. We realized that they should come from the team that makes up this great company. To truly capture what Spheric is about we took some time at our annual team meeting to work as a group to determine the principles that will continue to drive our company forward. Here's the result:
* Collaborative learning
* Transparent and positive environment
* Lead and own the results
* Continuous innovation on a strong foundation (Internal)
* Proven processes creating flexible solutions (External)
The original values are forever built into Spheric's DNA but the new principles we created are an updated vision of our company by our company and how we work everyday. Being generated from the team as a whole makes them truly unique to us. Every member of this team stands behind them and had the opportunity to add their own input into each of the principles listed.
Founder created values are inline with the company at the time of inception but as that company grows and matures they need to be reevaluated by the company as a whole to hold true.